The Rise of Men's Spa Treatments
Men’s wellness is firmly on track, with cosmetics and treatments designed to improve physical and mental health. Where spa treatments were once dominated by women, we’re seeing the growing trend of spa treatments tailored to men’s needs, not simply for grooming, but for valuable self-care. Whether it’s for stress relief, muscle recovery, skin health, or simply the desire to feel good, men's spa services have evolved to meet a growing demand for relaxation, rejuvenation, and real results.
Evolving Perceptions
The misconception that self-care is ‘unmanly’ has been left in the dust as modern men prioritise personal health and wellness. The past few years have shown us that taking care of your physical and mental wellbeing isn’t just encouraged, it’s essential.
A well-groomed, well-rested man who feels good in his own skin? That’s not vanity. That’s confidence. And for many men, the spa has become a place to recharge, recover, and reset in the same way one might hit the gym or go for a run.
In South Africa, particularly in urban areas like Johannesburg and Boksburg, we’re seeing a growing community of men who are prioritising wellness. That includes everything from stress-relieving massages to skincare regimens tailored to male needs.
What Spa Treatments are Men Booking?
There is a growing trend of spa’s adapting or tailoring treatments specifically designed for men, while other spa treatments work for both men and women in their current form. Here’s a look at some of the spa treatments practitioners have noted men prefer.
1. Deep Tissue Massage
One of the most popular spa treatments for the modern man is the deep tissue massage. Designed to release tension and work out muscular knots, this treatment is ideal for men who live active lifestyles or spend long hours sitting at a desk.
2. Sports Massage
Sports massages, similar to a deep tissue massage, treats strains and sports injuries while also improving flexibility, reduce the risk of injury, and accelerate post-exercise recovery. It also promotes faster healing by increasing blood flow and reducing inflammation. Many active men, particularly cyclists, runners, and gym-goers, are choosing this spa treatment.
3. Men’s Facials
Men's skin tends to be thicker and oilier than women’s, with more prominent pores and a higher likelihood of ingrown hairs from shaving. Facials tailored to men target these issues specifically, offering deep cleansing, exfoliation, and hydration that leave the skin feeling smooth and refreshed. These professional men’s facials also help prevent premature ageing and breakouts, making it a smart choice for anyone facing pollution, stress, or razor burn on a regular basis.
4. Manicures and Pedicures
Manicures and pedicures are no longer just for aesthetics, they’re about hygiene, health, and comfort. Men are discovering the benefits of regular nail care, especially in professional environments or if they’re on their feet all day. A good men’s pedicure not only trims nails but also addresses calluses and cracked heels, while manicures help maintain clean, neat hands that project confidence.
5. Body Scrubs and Exfoliation
Dead skin, clogged pores, and rough patches are challenges experienced by men and women, which is why exfoliating body scrubs are another popular treatment. These full-body exfoliations improve skin texture, reduce body acne, and help with circulation, resulting in an incredibly refreshing feeling. Men often choose this treatment ahead of holidays, events, or summer months when more skin is on show.
6. Waxing and Hair Removal
Whether it’s a clean back, a tidy chest, or just neater eyebrows, male waxing has gone mainstream. Men are no longer shy about wanting smooth, hair-free skin, and spa professionals are trained to make the experience efficient, comfortable, and discreet.
Benefits of Spa Treatments for Men
For many men, the real draw of regular spa visits is the mental and physical reset that comes with stepping away from daily stresses. In a fast-paced world, taking an hour or two to unwind and care for yourself is an important part of a healthy self-care routine. Benefits include:
Reduced stress and anxiety
Improved circulation and flexibility
Better sleep
Boosted self-confidence
Healthier skin and body maintenance
Improved sense of wellbeing
How More Spas Are Catering to Men
As male clientele grows, spas are creating environments and treatment menus designed with men in mind. That includes neutral decor, targeted services, and a judgment-free space where guys feel comfortable. Likewise, spa professionals are being trained to understand male-specific needs, offering treatments that are effective, results-driven, and tailored for men’s bodies and skin.
Evolve Day Spa in Boksburg offers a menu of spa treatments designed for both men and women. Whether you're new to spa experiences or a returning guest, their expert team is ready to help you unwind, reset, and look your best.